32M
Credit-invisible Americans
~400%
Avg payday APR
12.1%
Didn't bother applying. The system already told them no.
2026–27
Target window for our first Susu Circle™ beta cohort.

What we offer

Lo que ofrecemos

One platform. Every step of your financial journey. Una plataforma. Cada paso de tu camino financiero.

From community savings to fair, transparent credit — built for people banks overlook. Desde el ahorro comunitario hasta un crédito justo y transparente — para quienes los bancos ignoran.

Susu Circle™ — In Development

Susu Circle™ — En Desarrollo

Our community-based financial experience, built around trust, accountability and financial progress. Not yet available.

Nuestra experiencia financiera comunitaria, basada en confianza, responsabilidad y progreso financiero. Aún no disponible.

Join the Beta Únete al Beta

Susu Circle™

Círculo Susu

Five people, one pool, rotating savings — the ROSCA tradition your abuela knew.

Cinco personas, un fondo, ahorro rotativo — la tradición que tu abuela conocía.

Learn more Saber más

Susu Score™

Susu Score™

Your financial reputation level — visible, understandable, and earned through trust.

Tu nivel de reputación financiera — visible, comprensible y ganado con confianza.

See tiers Ver niveles

Meet Tía™

Conoce a Tía™

Bilingual AI counselor who explains credit in plain language — not fine print.

Consejera bilingüe que explica el crédito en palabras claras — no letra pequeña.

Say hello Saludar

The Real Cost

The cost of having no options.

When banks say no, the only options left are expensive ones. Susu Lend changes that.

Typical Payday Loan

$691

Borrow $500 → pay back ~$691 at 400%+ APR. No path to build credit. No one vouches for you.

What We're Building

Flat fee

Transparent flat-fee pricing with every cost disclosed up front — and a Susu Score that grows with every honest step.

Illustrative only. The payday figures shown are market averages, not a Susu Lend offer. Susu Circle™ is in development and not currently available. Susu Lend does not originate loans and is not a licensed lender.

"Everyone deserves a fairly priced lending product. That's not a vision. That's the standard."

How It Works

Cómo Funciona

Two paths. One ladder to the mainstream. Dos caminos. Una escalera hacia lo convencional.

We meet you where you are — from community savings, to transparent credit options, to the traditional financial system. Te encontramos donde estás — desde el ahorro comunitario hasta el sistema financiero tradicional.

Lane 1 · Coming Soon Carril 1 · Próximamente

Personal Loans

Préstamos Personales

Soon you'll be able to explore loan options from participating third-party lenders, all in one place. Susu Lend is not the lender.

Pronto podrás explorar opciones de préstamos de prestamistas terceros participantes, todo en un solo lugar. Susu Lend no es el prestamista.

Lane 2 · In Development Carril 2 · En Desarrollo

Susu Circle™

Susu Circle™

Five people, one pool, rotating savings — the ROSCA tradition, designed so community trust and repayment behavior can stand alongside a traditional credit file rather than depend on one.

Cinco personas, un fondo, ahorro rotativo — la tradición ROSCA, diseñada para que la confianza comunitaria y el historial de pagos acompañen al expediente de crédito tradicional, sin depender de él.

Join the Beta Únete al Beta

"The system wasn't built for someone like my father."

— Pedro Escobar, Founder & CEO

Our Story

Built from lived experience.

My father arrived in America and worked as a janitor at the World Trade Center. When emergencies hit, banks turned him away — so he turned to a susu circle, pooling trust with neighbors to survive. That experience laid the foundation for everything Susu Lend represents today. Mi padre llegó a América y trabajó como conserje en el World Trade Center. Cuando llegaron emergencias, los bancos lo rechazaron — así que recurrió a un círculo susu, uniendo confianza con vecinos para sobrevivir. Esa experiencia sentó las bases de todo lo que Susu Lend representa hoy.

"Everyone deserves a fairly priced lending product."

— Pedro Escobar, Founder & CEO

Susu Score™

Your financial reputation — not a mystery number from 1989.

Level 1

Community Seedling

First milestone. Building trust.

Level 2

Trusted Neighbor

Consistent. Growing.

Level 3

Community Pillar

Vouching. Leading.

Level 4

Susu Graduate

Borrower becomes investor.

Why the system fails them

Por qué el sistema los falla

The problem is bigger than a credit score. El problema es más grande que un puntaje de crédito.

The credit system wasn't broken by accident. Here's the proof. El sistema de crédito no se rompió por accidente. Aquí está la prueba.

35%¹

Of American households are renters — most of their monthly payments are never seen by a credit bureau

De los hogares americanos son inquilinos — la mayoría de sus pagos nunca son vistos por un buró

59M²

Americans in the gig economy — irregular income that traditional scoring can't evaluate

Americanos en la economía gig — ingresos irregulares que la puntuación tradicional no puede evaluar

8.8%³

Applied for credit. Denied. One in eleven — not because they couldn't repay, but because the system had no way to see them

Solicitaron crédito. Denegado. Uno de cada once — no porque no pudieran pagar, sino porque el sistema no tenía forma de verlos

$14,600

Median liquid assets of a credit-invisible household — when your safety net is this thin, a $500 emergency is a crisis

Activos líquidos medios de un hogar invisible al crédito — cuando tu red de seguridad es tan delgada, una emergencia de $500 es una crisis

¹ Consumer Financial Protection Bureau (CFPB), 2025.   ² Johns Hopkins / Health Affairs, 2024.   ³ Federal Reserve Survey of Consumer Finances (SCF), 2022.   ⁴ Federal Reserve Survey of Consumer Finances (SCF), 2022.

Susu Lend dashboard

Community-backed credit that grows with every payment.

Track your Susu Score, follow your progress, and connect with your financial community — all in one place.

Financial guidance that sounds like family — not a bank.

Ask Tía anything, in English or Spanish. She'll explain what credit actually costs, what your Susu Score means, and what your next step should be — in plain language, not fine print.

"I explain what credit really costs the way your tía would — honest and plain, never fine print. In English or Spanish."

"Te explico lo que de verdad cuesta el crédito, como lo haría tu tía: con honestidad y claridad, nunca en letra pequeña. En inglés o en español."

— Tía, Susu Lend AI counselor · Bilingual EN/ES

From the Founder

Del Fundador

Thinking out loud.

Pensando en voz alta.

View all posts Ver todos

Programs & Communities We're Part Of

Microsoft for Startups NextGen Greenville Chamber Nasdaq Milestone Circles

Greenville, SC

Round 3, 2026–2027

"We built something real. We're about to turn it on."

Launching with real families in the Upstate. Early signups help us prove community-based credit works — and earn your spot in the next round.

Request an Invite

Ready to be seen?

Join the waitlist · Early access · ~2 min

Joining the waitlist is not an application. We’ll email you when the beta opens.

Your data is encrypted · Never sold to third parties

Tus datos están encriptados · Nunca vendidos a terceros