32M
Credit-invisible Americans
~400%
Avg payday APR
12.1%
Didn't bother applying. The system already told them no.
5 min
From application to decision. No FICO needed.

What we offer

Lo que ofrecemos

One platform. Every step of your financial journey. Una plataforma. Cada paso de tu camino financiero.

From your first fair loan to community savings — built for people banks overlook. Desde tu primer préstamo justo hasta el ahorro comunitario — para quienes los bancos ignoran.

Susu Loan

Préstamo Susu

No FICO required. Community-backed loans built around trust, repayment behavior, and financial progress.

Sin FICO. Préstamos comunitarios basados en confianza, comportamiento de pago y progreso financiero.

Apply now Solicitar

Susu Circle™

Círculo Susu

Five people, one pool, rotating savings — the ROSCA tradition your abuela knew.

Cinco personas, un fondo, ahorro rotativo — la tradición que tu abuela conocía.

Learn more Saber más

Susu Score™

Susu Score™

Your financial reputation level — visible, understandable, and earned through trust.

Tu nivel de reputación financiera — visible, comprensible y ganado con confianza.

See tiers Ver niveles

Meet Tía™

Conoce a Tía™

Bilingual AI counselor who explains loans in plain language — not fine print.

Consejera bilingüe que explica préstamos en palabras claras — no letra pequeña.

Say hello Saludar

The Real Cost

The cost of having no options.

When banks say no, the only options left are expensive ones. Susu Lend changes that.

Typical Payday Loan

$691

Borrow $500 → pay back ~$691 at 400%+ APR. No path to build credit. No one vouches for you.

Susu Lend Path

$542

Same $500 need → fair community pricing. Your Susu Score grows with every honest step.

Example for illustration only. Based on a hypothetical $500, 8-week loan. Actual rates and terms vary based on creditworthiness and are subject to approval. Susu Lend is currently in its pilot phase in Greenville, SC.

"Everyone deserves a fairly priced lending product. That's not a vision. That's the standard."

How It Works

Cómo Funciona

Three paths. One ladder to the mainstream. Tres caminos. Una escalera hacia lo convencional.

We meet you where you are — from community savings to your first fair loan to a partner bank. Te encontramos donde estás — desde ahorro comunitario hasta tu primer préstamo justo.

Lane 1 Carril 1

Traditional Loan

Préstamo Tradicional

You have credit history. We connect you to a bank partner for rates that respect you.

Tienes historial de crédito. Te conectamos con un banco aliado con tasas justas.

Lane 2 · MVP Carril 2 · MVP

Susu Loan

Préstamo Susu

No FICO? No problem. Your Susu Score and community vouches replace the credit bureau.

¿Sin FICO? El Susu Score y tu comunidad reemplazan al buró de crédito.

Apply now Solicitar
Lane 3 Carril 3

Susu Circle

Círculo Susu

Five people, one pool, rotating savings — ROSCA tradition. Build trust before you borrow.

Cinco personas, un fondo, ahorro rotativo. Confianza antes de pedir prestado.

"The system wasn't built for someone like my father."

— Pedro Escobar, Founder & CEO

Our Story

Built from lived experience.

My father arrived in America and worked as a janitor at the World Trade Center. When emergencies hit, banks turned him away — so he turned to a susu circle, pooling trust with neighbors to survive. That experience laid the foundation for everything Susu Lend represents today. Mi padre llegó a América y trabajó como conserje en el World Trade Center. Cuando llegaron emergencias, los bancos lo rechazaron — así que recurrió a un círculo susu, uniendo confianza con vecinos para sobrevivir. Esa experiencia sentó las bases de todo lo que Susu Lend representa hoy.

"Everyone deserves a fairly priced lending product."

— Pedro Escobar, Founder & CEO

Susu Score™

Your financial reputation — not a mystery number from 1989.

Level 1

Community Seedling

First loan. Building trust.

Level 2

Trusted Neighbor

Consistent. Growing.

Level 3

Community Pillar

Vouching. Leading.

Level 4

Susu Graduate

Borrower becomes investor.

Why the system fails them

Por qué el sistema los falla

The problem is bigger than a credit score. El problema es más grande que un puntaje de crédito.

The credit system wasn't broken by accident. Here's the proof. El sistema de crédito no se rompió por accidente. Aquí está la prueba.

35%¹

Of American households are renters — most of their monthly payments are never seen by a credit bureau

De los hogares americanos son inquilinos — la mayoría de sus pagos nunca son vistos por un buró

59M²

Americans in the gig economy — irregular income that traditional scoring can't evaluate

Americanos en la economía gig — ingresos irregulares que la puntuación tradicional no puede evaluar

8.8%³

Applied for credit. Denied. One in eleven — not because they couldn't repay, but because the system had no way to see them

Solicitaron crédito. Denegado. Uno de cada once — no porque no pudieran pagar, sino porque el sistema no tenía forma de verlos

$14,600

Median liquid assets of a credit-invisible household — when your safety net is this thin, a $500 emergency is a crisis

Activos líquidos medios de un hogar invisible al crédito — cuando tu red de seguridad es tan delgada, una emergencia de $500 es una crisis

¹ Consumer Financial Protection Bureau (CFPB), 2025.   ² Johns Hopkins / Health Affairs, 2024.   ³ Federal Reserve Survey of Consumer Finances (SCF), 2022.   ⁴ Federal Reserve Survey of Consumer Finances (SCF), 2022.

Susu Lend dashboard

Community-backed credit that grows with every payment.

Manage your loans, track your Susu Score, and connect with your financial community — all in one place.

Financial guidance that sounds like family — not a bank.

Ask Tía anything, in English or Spanish. She'll explain what your loan actually costs, what your Susu Score means, and what your next step should be — in plain language, not fine print.

"I explain what your loan really costs the way your tía would — honest and plain, never fine print. In English or Spanish."

"Te explico lo que de verdad cuesta tu préstamo, como lo haría tu tía: con honestidad y claridad, nunca en letra pequeña. En inglés o en español."

— Tía, Susu Lend AI counselor · Bilingual EN/ES

From the Founder

Del Fundador

Thinking out loud.

Pensando en voz alta.

View all posts Ver todos

Programs & Communities We're Part Of

Microsoft for Startups NextGen Greenville Chamber Nasdaq Milestone Circles

Greenville, SC

Round 3, 2026–2027

"We built something real. We're about to turn it on."

Launching with real families in the Upstate. Early applications help us prove community-based lending works — and earn your spot in the next round.

Request an Invite

Ready to be seen?

Join the waitlist · No FICO required · ~5 min

Your data is encrypted · Never sold to third parties

Tus datos están encriptados · Nunca vendidos a terceros